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出口下滑的影響,中國家電市場出貨量下降

  • 來源:本站
  • 發布時間:2018-05-21
  • 瀏覽量:354

據iSuppli公司,由于全球經濟蕭條導致出口下降,預計2009年中國主要家電出口量將減少2.7%。2009年中國主要家電的合計出貨量預計為1.775億臺,少于2008年時1.824億臺。合計出貨量代表著空調、洗衣機、冰箱和微波爐這些主要家電的市場趨勢。

出口量將比2008年下降8.5%,從1.083億臺減少到9910萬臺。

由于政府出臺了補貼措施,中國國內市場將繼續增長,盡管全球經濟放緩。中國財政部擴大了一項刺激計劃,把農村消費者購買家電的價格較多降低了13%。這項措施使國內市場保持相當快的增長步伐,盡管不如前幾年那么強勁。

中國的大型國內設備制造商控制著主要家電市場。這些企業正在國內市場推行產品差異化策略,對于出口市場則以成本掛帥。設計出具有能夠吸弓|消費者的新特點的主要家電,是制造商面臨的重大挑戰。

這些企業正在采取垂直整臺策略,以控制關鍵部件和設備,幫助降低生產成本。許多企業已開始把低端產品外包給合同制造商。為了提高設備利用率,主要家電供應商不愿意擴大產能。

由于在非變頻空調市場普遍缺乏創新性及多樣化產品,中國的主要空調企業都在開發采用變頻技術的產品。

由于價格較高,預計2009 -2010年中國變頻空調市場僅會溫和增長。中國本士企業在變頻空調的產品設計與市場開發方面仍然實力較弱。芯片供應商需要提供用于控制變速電機的總體解決方案。主要家電使用的關鍵芯片一-微控制器(MCU) ,由日本供應商控制。通過與中國*家電企業之間建立密切的伙伴關系,日本供應商已在MCU領域取得控制地位。對于向大家電企業提供半導體的供應商來說,空調仍然是較重要的市場。因此也應更加大點航行業的發展,從而更好的帶動整個市場。

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